Chocolate being a treat for both the environment and people Fairtrade is a movement that started in the 1960s, to combat the growing power and exploitation of factories and corporations. There are now few people who haven’t heard of this worldwide phenomenon; an achievement that is all down to the impressive marketing of Fairtrade Certification Initiatives1, creating the Fairtrade stamp of approval. Fairtrade aims to improve the social and economic conditions of the third-wor