Birds Eye sows the seeds of its ‘Peas For Bees’ campaign - Update June 22

Birds Eye sows the seeds of its ‘Peas For Bees’ campaign to highlight the importance of supporting biodiversity for our own futures and the future of our planet.

It’s estimated that the global population will reach almost 10 billion by 2050[1]. In order for the planet to feed this many mouths, sourcing our food sustainably - in a way that doesn’t destroy biological diversity (biodiversity) and instead which actively replenishes it - is pivotal.


One of the main factors enabling us to source food sustainably and therefore eat ‘sustainably’ involves protecting the diversity of our flora, fauna and their ecosystems. Biodiversity is crucial to life on earth because it provides us with clean air, fresh water, good quality soil and crop pollination.