Updated: Feb 13
New research by Uswitch has revealed the top trending eco-products and sustainability hacks on TikTok
Menstrual cups are the most popular eco-conscious product, followed by natural deodorant and beeswax wraps
Creating plastic eco-bricks is the most popular #ecohack, followed by homemade fertiliser using banana peels, and growing your own loofah
A new study has analysed TikTok data to reveal the top trending eco-products and sustainability hacks on the platform; menstrual cups are the top products and creating plastic eco-bricks is the most popular hack.
The research, conducted by Uswitch, analysed hundreds of videos featuring #ecohack to discover which are the most watched sustainability tips, with videos on how to make homemade plastic eco-bricks amassing a huge 19 million views.
Creating a plastic brick involves filling plastic bottles with unrecyclable plastics and sending them off to be used for construction purposes rather than seeing them in landfills or our ocean.
Reply to @skimoatmilk also easier and quicker to use. And not bad for the planet 🌍✔️ ♬ Do It To It – ACRAZE
Creating your own plant fertiliser using banana peels is the second most-watched hack on the video platform, which involves repurposing food waste and storing it in water to create an environmentally-friendly alternative to a chemical-based product. The third hack on the list with 3.5 million hashtag views is how you can grow a loofah, therefore making it a natural alternative to a throwaway product.
Top 10 Trending Eco-Hacks On TikTokRankDescription of hackTikTok Hashtag# Views on TikTok1Create eco-plastic bricksEcobricks19,000,0002Create eco-friendly fertiliser from old bananasBananaeelfertiliser8,300,0003Grow your own loofahHomemadeloofah3,500,0004Make DIY paper envelopesDiyenvelope2,300,0005Reuse jars and containers Reusejars1,500,0006Make homemade plant fertilizer using coffee groundsHomemadefertilizer1,500,0007Use root veg ends to regrow foodRegrowveggies1,400,0008Make homemade lip balm Homemadelipbalm1,300,0009Make homemade eco-friendly cleanerHomemadecleaner1,300,00010Regrow lettuceRegrowlettuce1,100,000
The Most Popular Eco Products on TikTok
The research also looked into the products gaining traction on TikTok and menstrual cups are revealed as the most popular product with over 861 million views. Famed for being the green alternative to standard throwaway sanitary products, menstrual cups are a much more sustainable solution.
Natural deodorant is the second most-watched eco-hack on the social media app with 47.3 million views from those who want to know the pros of ditching aerosol cans and plastic roll-on sticks. Beeswax wraps are third on the list – promoting the use of reusable wrapping for food storage rather than cling film – with a total of 32.1 million views.
The rest of the top five is made up of period pants (another sustainable alternative to sanitary products) in fourth and in fifth is the hashtag shampoo bars which has 24 million views.
Top 15 Trending Eco-Products On TikTokRankProductTikTok HashtagTikTok # Views1Menstrual cupMenstrualcup861,500,5002Natural deodorantNaturaldeodorant47,300,0003Beeswax wrapsBeeswaxwraps32,100,0004Period pantsPeriodpants24,300,0005Shampoo barShampoobar24,000,0006Reusable shopping bagReusablebag12,000,0007Swedish dishclothsSwedishdishcloth7,100,0008Reusable cotton padsReusablecottonpads6,800,0009Bamboo toothbrushesBambootoothbrush6,300,00010Reusable strawsReusablestraws1,900,00011Reusable water bottlesReusablewaterbottles1,100,00012Reusable face maskReusablefacemask565,70013Reusable sanitary padsReusablesanitarypads386,20014Reusable baking matsReusablebakingmats366,30015Deodorant barsDeodorantbar212,800
To read the full research, visit: https://www.uswitch.com/gas-electricity/tiktok-eco-report/