Colourful, confidence boosting womenswear brand Aesthetic Laundry, founded by Heidi May in 2018, is launching a second business focused on sustainability and giving back.
AL Impact will focus on tackling various areas of the industry such as waste, planet and people, all areas that the fashion industry is notorious for ignoring.
Aesthetic Laundry’s founder Heidi May, explains the reasoning behind AL Impact: ‘Born from personal experiences working in the industry for over 10 years, AL Impact represents the work that we are doing alongside our fashion business Aesthetic Laundry, to ensure we are a part of the positive change. Whether big retailer or small independent, every fashion brand has a responsibility to look after the planet for the next generation and Aesthetic Laundry is no exception’.
On Friday 15th July, AL Impact will be launching three collections from a variety of projects which started in the Aesthetic Laundry studio. The first, Zero Waste, is a focus on utilising Aesthetic Laundry’s offcuts from their main range. Products include kids jumpers and un