Deakin & Blue unveils its Summer 2024 Ocean Blues Eco-Luxe collection Curve-friendly, supportive swimwear for beach confidence at any age


Posted 2 weeks ago

Supportive, confidence-boosting style is at the heart of this ocean-inspired Eco-Luxe collection from Deakin & Blue. Sculpted shapes, in-built support and double-layered compression fabric ensure confidence and comfort. A calming palette of ocean hues and a Mountain River print from Liberty Fabrics create a fresh and premium look.

The collection includes new versions of the best-selling, award-winning X-Back Swimsuit and Plunge Bikini. An update on the classic one-piece, the X-Back features a signature cut-out back, wide supportive straps and full bottom coverage. The Plunge Bikini has new, adjustable straps for tan-friendly bust support and is paired with retro-inspired high-waisted bikini bottoms with a firm but flush hold.

Proving that sustainability doesn’t have to be boring, Deakin & Blue’s beautiful eco-chic swimwear is crafted from ECONYL®, a 100% regenerated nylon fibre, meaning the fabrics are twice as resistant to chlorine, sun cream and oil as standard Lycra®. And, because women’s bodies change with age, Deakin & Blue offers a revolutionary inclusive sizing system that combines UK dress sizes 8-24 with three curve fits for bust sizes AA-HH, creating a tailored fit that adapts to the body.
This collection is part of Deakin & Blue’s new But First, Me range that inspires busy women to take time out for themselves for better well-being. Founder, Rosie Cook said: “We know life is busy and that you work hard, so we made your swimsuits and bikinis to work even harder for you. Adjustable, reversible, durable, comfortable. Come and be carefree in D&B. For once, put yourself first.

The collection is:
Available in sizes 8-24, AA-HH cups
Made responsibly in East London, UK by seamstresses paid a fair wage
Made from waste fabrics and fibres, including ECONYL® – a regenerated yarn made from ocean waste
Hyper-resistant to chlorine, salt-water, UV rays and oils
Shipped to customers in 100% recyclable packaging
Given a free repair service within the first 12 months
Recyclable by D&B
To discover the Eco-Luxe collection visit