· Paula’s Choice launches free recycling programme in the UK to recycle its skincare packaging
· The move follows the success of a similar programme in the US
· The programme is available to all consumers to sign up to and raise funds for good causes in the process
Global personal care brand, Paula’s Choice Skincare, and international recycling leader TerraCycle have today announced the launch of the Paula’s Choice Skincare Free Recycling Programme in the UK.
The partnership enables consumers to recycle their empty Paula’s Choice Skincare packaging by visiting https://www.terracycle.com/en-GB/brigades/paulas-choice-uk and becoming a programme member. Anyone can collect their empty Paula’s Choice Skincare packaging, including the brand’s skincare bottles, tubes, caps, pumps, droppers and applicators, at home, download a free shipping label, package the empty items in a box, and send it free-of-charge to TerraCycle to be recycled into new products.
By saving these items from landfills and sending them to TerraCycle to be recycled, consumers will also be able to earn points that can be converted to donations for the non-profit, school or charitable organisation of their choice.
The news of this scheme follows the successful launch of a similar programme in the US.
Frans Jansen, Director of Operations, Paula’s Choice Europe: “Caring for people and our planet is just as important to us as caring for our skin. As part of our sustainability commitment, we are excited to partner with Terracycle to help reduce plastic waste. Unfortunately, it is not always possible to recycle skincare packaging in kerbside recycling systems. We are proud to offer our customers in the UK the possibility to recycle their empties through our collaboration with Terracycle.”
Julien Tremblin, General Manager, TerraCycle Europe said: “We are very excited to be working with Paula’s Choice in the UK. The programme has been a great success in the US and we are thrilled to be able to offer consumers in the UK a sustainable solution for their Paula’s Choice Skincare packaging.”