Superdry Partners with Oxfam for ‘Give Back’ Scheme


Published September 16, 2021

• Superdry is partnering with Oxfam to offer ‘Give Back’ boxes in their stores where you can donate pre-loved clothes • For every donation received, Superdry will be giving £1 to Oxfam and customers can enter a prize draw to win £100 • Scheme will coincide with Oxfam’s #SecondHandSeptember which raises awareness about the harmful effects that

Refresh, recycle and reinvigorate your wardrobe. Give your pre-loved clothes a new lease of life, whilst having a positive impact on someone else’s.

The new season is upon us, meaning it’s time to clear out your closet and put your pre-loved clothes to positive use. Superdry are proud to be partnering with Oxfam to offer ‘Give Back’ boxes, starting with 22 of our UK stores, available from 15th September, to do our part in protecting the planet and help beat poverty for good.

As part of our commitment to become the most sustainably listed fashion brand on the planet by 2030 – as well ensuring all pure cotton items are organic by 2025 – Superdry is committed to doing the right thing through exciting new initiatives such as this.

“The urgency of the climate crisis has broadened how we think about ourselves and the way we approach business” says CEO, Julian Dunkerton. “As a business we want to effect positive change for present and future generations and build a positive environmental legacy.”

We have chosen to partner with Oxfam to support our mission to drive positive change within our communities. The official launch will coincide with Oxfam’s ‘Second Hand September’, when we will be encouraging Superdry customers to support a more sustainable lifestyle, by donating their pre-loved clothes through one of our new ‘Give Back’ boxes in store.

The scheme will be initially piloted in 22 UK stores, plus access for Superdry staff at HQ. Once the clothes have been donated, the customer can scan the QR code available on the box, where they will be given the chance to enter a prize draw to win a £100 Superdry voucher. In addition to this, for every donation received, Superdry will top up by giving £1 to Oxfam.

#SecondHandSeptember is Oxfam’s campaign to raise awareness about the harmful effects that the overconsumption of fashion has on the planet. Oxfam is asking consumers to support this by donating their pre-loved items and buying second-hand clothes. Shoppers can raise awareness by sharing their one-of-a-kind finds using #SecondHandSeptember and tagging @OxfamGB.

Danny Sriskandarajah, Chief Executive of Oxfam GB, said: “We’re excited to be partnering with Superdry to help people donate clothes to Oxfam, which will raise vital funds to fight poverty around the world. Donating to Oxfam also helps to reduce the impact of clothing on the environment by giving garments a new lease of life.”

Superdry stores will be twinned with their local Oxfam shop, which will collect all clothes donated to be resold, reused, or recycled, in order to support the complete life-cycle of the item and its revival for resale. This partnership will not only help us to reduce our waste but also provides an effective way to engage with a new generation of conscious consumers and encourage them to shop more sustainably. By twinning with our local Oxfam shops, we will minimise the distance the clothes travel to reach their new home, as well as supporting the communities they operate in.

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