The deal will see 70,000 x 330ml Water in a Box spring water cartons distributed to runners at the finish line of 16 races across 2022, including the Sheffield Half Marathon, Leeds Half Marathon and Nottingham 10k.
Run For All is a series of runs that commemorate the lasting legacy of the late amateur athlete and fundraiser, Jane Tomlinson CBE. This is the first time that the event has partnered with a sustainable water brand in an effort to make the events eco-friendlier and more sustainable.
Water in a Box managing director David Grannell said: “This is a really exciting partnership and a step in the right direction towards reducing PET plastic water bottles at sporting events.
Our mission is to show that there is a better way to consume water on-the-go that doesn’t needlessly harm our environment. We came up with a simple solution; repackage British spring water into a renewable, recyclable and lightweight cardboard box. Our cartons have the lowest carbon footprint of all drinks containers and are certified by the Forest Stewardship Council.”
Water in a Box is a widely recyclable plastic alternative made from renewable cardboard that is certified by the Forest Stewardship Council. It uses British spring water sourced from deep within the Mendip Hills in Somerset and is available in natural spring along with three fruity flavoured waters Strawberry, Lemon & Lime and Orange & Peach.
Tristan Batley-Kyle Director of Events at Run For All said: “We are proud to be collaborating with a brand with sustainability at its core. As one of the UK’s leading sporting events companies, we are committed to finding new ways to increase our sustainability as a company, and being able to offer an alternative to plastic for our finish line water is one step in that journey.
“We are really happy to be partnering with Water in a Box and are looking forward to working together to demonstrate more sustainable options for water on the go.”
Water in a Box was launched in 2014 when one of the founders was inspired to make a change after coming face to face with the sheer amount of plastic being dumped into our oceans.
Its mission is simple; to repackage spring water into something that is better for the environment, better for our health and accessible to everyone.
David Grannell added: “We should all try to make more mindful decisions when it comes to food and drink on the go to help and preserve our environment.”