Sustainable, curve-friendly swimwear for every body shape – Spring/Summer 24 collection


Posted 2 months ago

Welcome to the Deakin & Blue Spring/Summer 24 collection! Joyful swimwear for women who want support, style & sustainability. Deakin & Blue have created a ground-breaking sizing system to ensure women have the perfect fitting swimwear for their body and bust.

Because no two size 14s are the same Deakin & Blue offers inclusive sizing that takes into account the dress size & bust size. Offering three curve fits; Hepburn, Monroe & Hendricks alongside dress sizes 8-24 creates a tailored fit that hugs every beautiful jiggle and curve.

Designed for avid swimmers, adventure enthusiasts and holiday goers, the SS24 collection features Liberty prints, bold colours and sophisticated styling that offers supreme comfort.

Crafted from ECONYL® a 100% regenerated nylon fibre made from post-consumer waste including old fishing nets and industrial plastic makes the fabric extra durable. Each piece is designed to last, swim after swim.

With their Swimcycle scheme Deakin & Blue is closing the loop on production by saving swimwear from landfill. Customers simply send back any old, used swimwear to be cleaned, purified and regenerated into new fabric.

The X-Back Swimsuit – £120

This best-selling style is loved for it’s incredible comfort and style. It features built-in bust support and a flattering scoop back for maximum tan. Designed to adapt perfectly from lengths and laps to holiday lounging. Available in Scarlet Red, Cobalt Blue, Plum (all pictured above) as well as Black, Teal & Liberty Fabrics Zoo Print.

The Swimcrop High Waister Bikini – £120 & The Sweetheart Swimsuit – £130 Both in Liberty Fabrics Beach Meadow

Print Pairing British heritage with relaxed summer ease Beach Meadow is a hero Liberty print. Featuring a tropical tree of life, mixed with stylised fruit interspersed with brightly coloured ferns and leaves.

With it’s zip fastening The Swimcrop Bikini offers ease & speed when changing after a swim. The Sweetheart Swimsuit is loved for it’s elegant retro style paired with black panelling for a sleek & graceful look.

The Plunge Swimsuit – £120 & The Plunge Bikini – £110

The Plunge Swimsuit & Plunge Bikini feature a sexy neckline without compromising on the excellent bust support that Deakin & Blue are known for. Both styles are made in luxurious Italian Lycra® for a second-skin feel. They offer a relaxed, elegant option for sunbathing and laps in the pool. The Plunge Bikini has high-waisted & regular bottoms to ensure a perfect fit and is available in Black & Plum.

Alongside these hero styles Deakin & Blue have a core collection of swimsuits and bikinis which offer the impeccable style, fit and function that the brand is loved for.

All Deakin & Blue Swimwear is:

● Made responsibly in East London, UK

● Made from ECONYL® – a 100% regenerated nylon yarn made from ocean & consumer waste

● Hyper-resistant to chlorine, salt-water, UV rays and oils

● Shipped to customers in 100% recyclable packaging To discover the SS24 collection visit

For further information, high resolution images or product samples please contact:

Alice Jackson e:, t: +34 693 013 602