All the fizz but none of the fuss – UK craft wine brand launches lower carbon, alt format sparkling wine


Posted 8 months ago

According to the UN, climate change is pushing the world into a new era of “global boiling” after July was the hottest month on record.For one UK wine brand, who are on a mission to decarbonise the wine industry, this has sparked the  launch of a new Italian sparkling wine in a can, which produces 45% less CO2 than the same sparkling wine in a single-use glass bottle.

Having recently launched in both Ocado and WHSmith, ‘Sekko’ is the latest wine from Italian craft wine brand When in Rome, a crisp and fresh sparkling white made from the Glera grape.

The new, canned wine will challenge the traditional mindset of how sparkling wine is packaged, favoring a lower carbon, light-weight alternative to the carbon intensive, heavy glass bottles complete with bulky corks and cages. Rob Malin, When in Rome founder, said: “Sekko in a can is a way for us to strip back all of the unnecessary packing associated with sparkling wines and reduce its carbon footprint significantly

.“It’s got all the fizz, but none of the fuss of a single-use glass bottle, the same premium product, but in a more convenient format, perfect for picnics, festivals, train rides or for those who simply don’t want to open and finish an entire bottle of wine.”

When in Rome has been recognised for their canned wine, receiving a silver award win for their canned Pecorino at the International Canned Wine Competition earlier this year.  “39% of the wine industry’s carbon footprint globally is produced by single-use glass bottles, with smarter, lower-carbon packaging alternatives available we can change this,” added Malin.“We’re making great quality wine more easily accessible and we’re so proud of this latest addition to the When in Rome offering.”

When in Rome’s Sekko is available from Ocado, WHSmith travel and via their website For more information, visit