Biosnooze Announces Certification by Sleep Expert James Wilson, ‘The Sleep Geek’


Posted 1 month ago

Nottinghamshire, March 2024 – Biosnooze, the pioneer in sustainable sleep solutions, proudly announces its latest achievement: certification by sleep expert James Wilson, known as ‘The Sleep Geek’. This certification underscores Biosnooze’s commitment to providing quality, sustainable sleep products.

With over a decade of experience in sleep education and sleep practioning, working with the likes of Next, M&S, Pataks, Under Armour and West Ham United, helping thousands of people each year get better sleep, James Wilson has earned a reputation as a trusted authority in the field. His endorsement of the Biosnooze 100% biodegradable down alternative pillow speaks volumes about its quality and sustainability.

In his endorsement, Wilson highlighted the pillow’s unique features, stating, “The Biosnooze pillow is sustainable to its core. It uses a unique sugar enzyme treatment to encourage microbes to break down the fibers at the end of its life, ensuring it won’t linger in landfills. Moreover, it offers the softness of down while providing essential support for a restful sleep experience.”

The Biosnooze pillow is a groundbreaking product in the UK market, being the first and only 100% biodegradable down alternative pillow manufactured entirely in the UK. Packaged in 100% compostable materials, it addresses the pressing issue of pillow waste, with standard polyester pillows taking up to 200 years to decompose compared to Biosnooze’s mere two years.

James Wilson expressed his enthusiasm for the product’s sustainability, saying, “Encouraging healthy sleep habits is crucial, and the Biosnooze pillow offers this without harming the planet.”

Paul Whittey, the founder of Biosnooze said, “We are immensely proud to receive James’s endorsement and to display The Sleep Geek badge on our product. We aimed to create a sustainable yet comfortable sleep solution, and James’s support validates our efforts. This certification not only benefits individual consumers but also presents a significant opportunity for retailers and the hospitality industry to meet their sustainability goals.”

Biosnooze remains dedicated to revolutionising the sleep industry, one eco-friendly pillow at a time.

For more information about Biosnooze and its products, please visit