Charity superstore’s eco-friendly Refill Station to help tackle plastic pollution


Posted 11 months ago

This World Refill Day, The Air Ambulance Service’s (TAAS) superstore in Melton Mowbray, Leicestershire, is highlighting its recently opened Miniml Refill Station to help tackle plastic pollution.

World Refill Day (16 June 2023) is a global day of action to prevent plastic pollution and help people live with less waste. This year is surrounding reimagining the future and working to accelerate the transition away from single-use plastic and towards a circular future where reuse & refill are the norm.

Together with Miniml the lifesaving charity’s superstore is helping to inspire action and demonstrate that the world is ready for a refill and reuse revolution.

Miniml is a brand of The Friendly Chemical Co. Limited. The brand-new, closed-loop refill station is the latest innovation in eco-friendly products. There is zero waste, all the way down to the supply chain, with all products being cruelty-free and 100% vegan formulas.

The refill station includes products such as laundry products, washing up liquid, haircare and beauty products and eliminates the use of rigid plastic containers by replacing them with reusable packaging that can be used again and again – when the bottle has been used it can be taken back and refilled at a discounted price.

Co-Founder & Director of Miniml, Scott Rudd said:

“We are delighted to be working with the TAAS superstore in Melton Mowbray to reduce their community’s plastic wastage through our innovative refill station for cleaning, laundry and personal care products.”

“By working together to offer this simple solution we are hoping this will allow more people to make easy switches and hopefully make an impact to the number of plastic bottles that are thrown away every day in the UK,” he added.

The Miniml Refill Station was launched in-store this year by TAAS’ charity ambassador, influencer Jen Brady, a well-known charity shop advocate with a desire to help make 2023 a sustainable year.

“We’re really pleased to be able to offer our local supporters a way to purchase and use natural products, reducing the use of plastics. By visiting our superstore, you can not only check out these eco-friendly products, but also view our array of new and pre-loved items and grab a bargain,” said Kerry Martin, Store Manager at the Melton Mowbray superstore.

“We are joining Miniml on their journey to make the world a cleaner, greener place to live,” she expressed.

This year, the charity is celebrating the 10th anniversary of its national Children’s Air Ambulance, 15th anniversary of providing its lifesaving HEMS service across Derbyshire, Leicestershire and Rutland, and its 20th anniversary of its HEMS service across Warwickshire and Northamptonshire, and is encouraging the public to support them through their network of retail outlets and reuse initiatives.

To get involved please visit: or call 0300 3045 999.