Unfolded launches Zero Waste Kidswear Collection to Fund Kids Education
This is Unfolded – the clothing brand making fashion sustainable, affordable and impactful has launched its first Kidswear range. Unfolded Kids allows you to dress a child and educate another from just £10!
Unfolded is on a mission to remove the waste from fashion, why?
Well 30% of new clothes made every year are never sold, this year alone that’s estimated to be over 24 billion items destined to head straight to landfill! Combined, the production of these will generate 3% of the world’s greenhouse gas emissions.
That’s right, 3% of the world’s greenhouse gas emissions come from clothes that are never sold…
Unfolded makes clothes without this waste and uses the money saved to create positive impact in the world.
The Unfolded Kidswear range has been designed in collaboration with over 500 parents – testing and finessing everything from styles to colour, to fit and fabric. Our unique ‘production post order’ process and direct to factory model means there is no overstock created. Not only is it sustainable but the unisex range is fun, funky and durable and has already proved a big hit with our child testers and models (all This is Unfolded customers’ children).
The financial savings created with the no waste model are used to offer affordable prices for sustainable and ethically made clothing and to fund children living around our factories in India, to learn to read and write.
The limited edition Kidswear range for 3-10 year olds consists of fun and durable PJs, tops, dresses, dungarees and tracksuit sets ranges in price from £10 to £25, with each item funding from one to two months education via our partner charity Pratham.
The collection is designed to be the perfect Christmas present for the child in your life and for children in India as well.
This is Unfolded customers have already supported 3,500 children to read and write through purchases from their womenswear collections. For background, 74% of people in India can currently read and write – every purchase helps change this future.
Cally Russell, co-founder and CEO said; “The idea for a Kidswear range came from some of our existing Unfolded customers who have been educating us on just how wasteful childrens clothing can be. It felt like a perfect fit to introduce a Kidswear range helping educate future generations of UK children in making sustainable fashion choices while at the same time creating long term impact amongst children in India by supporting them to learn to read and write.”
In just over 16 months over 10,000 customers in the UK have joined Unfolded, with a super high repeat purchase rate and a return rate of just 10% of the industry standard.
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