HelloFresh teams up with low-waste chef Max La Manna to launch new food waste education initiative named the ‘CurrEATulum’

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• The recipe box service will educate kids on the benefits of reducing food waste
New research reveals 79% of Brits are guilty of over cooking at meal times
• 42% of Brits believe food waste education should be added to the school curriculum

London, October 2023: HelloFresh has teamed up with low-waste chef and social media star Max La Manna to launch the ‘CurrEATulum’, a food waste syllabus built in partnership with Social Farms & Gardens to educate British school children on the importance of food waste reduction. 

Award-winning author and low-waste chef, Max La Manna, is marking the launch of the campaign by hosting a class of school children at the North London community garden, Sufra, in a bid to enthuse  and educate them on the simple steps that can be taken at home in the fight against food waste. The announcement follows new research from the leading recipe kit provider which revealed that around three quarters (74%) of families feel guilty about the amount of food they waste, with half of Brits (53%) believing that children should be educated on reducing food waste, and a further 42% saying it should be added to the school curriculum. The CurrEATulum has been created alongside Social Farms & Gardens, a charity helping communities across the UK to farm, garden and grow together. Resembling a school syllabus, the teacher-approved educational tool features a number of activities from quizzes to crafts, all designed to teach kids where their food comes from and encourage them to adopt food waste reduction habits.

Low-waste chef Max La Manna said: “I am absolutely thrilled to join forces with HelloFresh for this campaign that aligns closely with my deep-seated passion. My personal commitment lies in making the most out of every ingredient, be it through creative recipes or mindful practices like repurposing leftovers for composting or crafting. Now, more than ever, it’s imperative that we collectively reduce our daily food wastage. What truly resonates with me about this campaign, and the larger mission of HelloFresh, is the focus on nurturing and educating the younger generation about the invaluable merits of food waste reduction. Together, we aspire to cultivate a new generation of food waste champions!”

Speaking on the partnership, Claire O’Neill at Social Farms and Gardens said: “Following the success of our partnership with HelloFresh last year, we’re excited to be extending the initiative further, creating a toolkit which will be rolled out across our member gardens. We can’t wait for our member gardens to put the CurrEATulum into action with simple activities that the kids will love. Not only will they be learning about the importance of food waste from a young age, but they’ll also be spending time outdoors and seeing the benefits of growing your own produce at home, no matter how big or small!”

The HelloFresh CurrEATulum is available to download here, with pre-portioned HelloFresh recipes boxes available to purchase from £3.15pp here or via the HelloFresh app.