INTRODUCING SHADE – INNOVATIVE FASHION AI TECHNOLOGY
782
Discover truly sustainable fashion alternatives in real-time for free.
VIEW HERE (Chrome)
Winner in ‘Fast Company’s World Changing Ideas Awards – Fast Company
Vogue YOOX Challenge: the future of responsible fashion Finalist – YOOX
Mayor of London Entrepreneur Programme Finalist – RCA
Undaunted’s The Greenhouse for Climate Positive Startups at Royal Institution & Imperial College London
SHADE is the world’s first shopping tool to offer truly sustainable fashion alternatives across every shopping website in real-time. Advancing the latest in AI technology, the award-winning Chrome add-on matches any fashion product to a sustainable, similar-style version in just a single click without having to leave the browser page.
Download SHADE: Find Sustainable Fashion for FREE. (BETA)
SHADE is the response to a shift in consumer behaviour to be more mindful of their fashion choices. Utilising AI to streamline the user experience, the innovative Chrome extension takes the guesswork out of brand credentials, enabling consumers to instantly find a sustainable match. SHADE highlights the most exciting and planet-friendly items from vetted sustainable brands that customers will love.
“SHADE seamlessly embeds itself into the user’s shopping journey to find sustainable alternatives in real-time. We believe customers shouldn’t have to make decisions when they’re limited by choice because sustainable fashion is attainable, the right match exists, and we can find it!” – Fatimah El-Rashid, Co-Founder & CEO
Consumers are increasingly looking for sustainable alternatives before buying a product. Between 2020 – 2022 Google searches for sustainable fashion nearly tripled (source: Google Trends), making sustainability one of the most searched-for terms in fashion today. SHADE offers customers eco-friendly and ethical choices from hundreds of sustainable retailers so they can find the perfect match without compromise.
SHADE is developed by SHADY.CLUB founders Fatimah El-Rashid, Jenny Hu & Sille Eva Bertelsen. What started out as a whimsical idea between friends has turned into an award-winning and captivating product, set to revolutionise the way people shop.
JOIN THE CLUB
Read More News
EARTH DAY 2024 IS PLANET V’S PLASTIC
Published 5 days ago
112
So serious is the plastic pollution crises that the theme for Earth Day 2024 is Planet V’s Plastic. For the sake of human & planetary health, the global Earth Day movement is calling for an ambitious 60% reduction in the production of ALL plastics by 2040. WHAT’S THIS GOT TO DO WITH MY SKINCARE? Well, […]
Biosnooze Announces Certification by Sleep Expert James Wilson, ‘The Sleep Geek’
Published 6 days ago
200
Nottinghamshire, March 2024 – Biosnooze, the pioneer in sustainable sleep solutions, proudly announces its latest achievement: certification by sleep expert James Wilson, known as ‘The Sleep Geek’. This certification underscores Biosnooze’s commitment to providing quality, sustainable sleep products. With over a decade of experience in sleep education and sleep practioning, working with the likes of Next, M&S, […]
Research reveals shocking disconnect between consumer expectation and the reality of British egg production
Published 1 week ago
60
A recent YouGov survey commissioned by animal protection organisation Animal Justice Project, reveals just how little consumers know about where their eggs come from. With the average consumer eating 200 eggs annually and a whopping 11 billion eggs laid by hens in the UK each year, the egg industry is colossal. Whether scrambled, fried or baked in […]
Higher Caffeine Content Found in Chain Coffees
Published 1 week ago
223
New analysis conducted by Expert Reviews has discovered significantly higher caffeine levels in chain coffee shops, compared to home brewed coffee. Caffeine data from coffee chains such as Starbucks, McDonald’s and Pret a Manger show their standard brewed coffees range from 66-325 mg caffeine in a medium/regular size. This range is notably higher than a […]
Get a year of motoring for less than £130 with Ohme
Published 2 weeks ago
209
With electricity prices reduced from 1st April, EV drivers will be able to charge their cars for less says Ohme, the UK’s largest dynamic smart charging company. As the Standard Variable Tariff drops to 24.5p/kWh on 1st April, the lowest price in two years, drivers of electric vehicles will be able to enjoy greater savings […]