Once Upon a Tuesday Embraces Sustainability and Social Responsibility with B Corp Certification
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From kitchen table start-up to thriving eCommerce and wholesale company, Once Upon a Tuesday’s UK-made, recycled paper calendars are now gracing the home and office walls of tens of thousands of people in 38 countries – all from a small studio tucked between the farming fields of Cornwall. Michele Ferron, founder of the colourful stationery brand, started creating design-inspired calendars and planners in 2020 during lockdown.
The company now consists of a team of eight. From the outset, the brand has had sustainability central to its brand philosophy – with a brand promise to print on 100% Recycled Paper and always in the U.K.
“We deeply feel that if we can’t do business in a transparent, caring, respectful, and purposeful way, we’d rather not do it at all,” says Michele. This BCorp certification is a testament to the company’s unwavering commitment to using business as a force for good.
Why BCorp? “We love that this certification takes a holistic view of the business,” explains Michele “It assesses the five key areas of the company’s performance; governance, workers, community, environment, and customers. It gives us a strong framework and goals to work towards in building a brand that prioritises people and planet before profit.”
Their product line includes calendars, planners, diaries, and other paper goods, available through their website and retailers worldwide, including independent shops and renowned establishments like Selfridges in London.
Michele runs Once Upon a Tuesday with her partner Angus Johnston from Lanteague in Zelah, Cornwall where they have their design studio and warehouse within a vibrant community of small businesses. You can find us here:
www.onceuponatuesday.co.uk | Instagram: @onceuponatuesday_
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