SMALL BUSINESS WINS EUROPE-WIDE AWARD FOR REFILLABLE DRY SHAMPOO

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Welsh brand Battle Green has won GOLD in the Hair Care category at the twelfth annual Free From Skincare Awards, with their Orange & Neroli Natural Dry Shampoo.

The Europe-wide Awards were founded to encourage and reward manufacturers of skincare products that are ‘free from’ many of the allergens, preservatives, additives and fragrances associated with skin sensitivities, allergies, and ethical, environmental and health concerns.

A Free From Skincare Award judge says, “Restored volume and revitalised hair completely. My hair not only looked ‘good to go’ for the rest of the day but the positive benefits lasted into the following day too. I loved that it didn’t leave hair feeling chalky or dry: it felt naturally soft, which is a first for dry shampoos. I was amazed it worked far better than the mainstream aerosol alternatives. Delivered every time without drying or irritating the scalp. So good to find an ‘alternative’ and green product which outperforms mainstream options. I’m a convert!”

The Award announcements were made online on Tuesday 13th June, and followed a long judging process which included a rigorous month-long assessment by four experienced cosmetic testers, and concluded with round-table expert judging sessions, held in May.

Battle Green Co-Owner Lucy says, “We are absolutely over the moon to have won this award! After reading numerous news reports on the harmful ingredients used in many conventional dry shampoos, we set out to create a natural alternative – made from plant powders and clay – to absorb oil, add volume and leave a gorgeous natural scent behind. Our dry shampoo powders have been a big hit with our customers so it was fantastic to have this confirmed by the Free From Skincare Award judges, with their rigorous testing process. As with all of our products, we put as much thought into the packaging as the contents. Our dry shampoo comes in plastic free cardboard shaker tubes that are easy to recycle and can be reused: if customers scan the QR code on the base of each tube, they can view a video showing them how to refill it.”

Based in Snowdonia, North Wales, Battle Green started in 2018 in response to reports on the negative environmental impact of single-use plastic. Around 100 million marine mammals die from plastic pollution each year, and the beauty industry specifically produces 120 billion units of packaging annually, most of which cannot be recycled.

Battle Green have created a range of eco-friendly alternatives to everyday items – at the heart of which are their natural cosmetics that are handmade in Wales, PETA-certified vegan and cruelty free, and housed in compostable and refillable packaging to reduce waste.

Find out more at www.battlegreen.co.uk and receive 10% off your order with the code ECONEWS