Top Eco Wedding Trends 2022 Revealed By Google Data

756

• The top eco wedding trends for 2022 have been revealed by wedding finance experts at money.co.uk
• The biggest trend is in-season wedding flowers which have seen a 200% rise in Google searches in the last 12 months
• Renting outfits is also trending, renting bridesmaid dresses has +181% searches and renting a wedding dress is up 89%
• Other trends in the top 10 list include moissanite engagement rings, sustainable wedding favours, and leaf confetti

A new study by wedding finance experts at money.co.uk has revealed the biggest eco wedding trends for the year ahead, proving that in-season flowers come out on top.

By analysing Google search data from the last two years, the wedding finance experts at money.co.uk compared the year-on-year difference in searches for various eco wedding trends to reveal the top trending. With a 200% rise in searches, it is in-season flowers that come out on top. Many bouquets are created using flowers that brides would prefer such as peonies, lilies, and dahlias; however, this often means importing them from hundreds of miles away when you could use locally sourced and in-season flowers.

The second-biggest eco-trend on the list is renting bridesmaid dresses which have spiked by 181% compared to the following year, and interestingly, renting wedding dresses is the third on the list seeing +89% more searches. The fashion rental scheme is a great way to avoid purchasing and disposing of a dress that is only worn once and instead gives a dress multiple lives.

Moissanite engagement rings are fourth on the list of eco wedding trends in 2022 with a +83% increase. The discussion of moissanite stones has been made ever more popular thanks to a viral TikTok video which explains how much more ethically they are sourced than diamonds and shows how similar the two stones look when side-by-side.

Rounding off the top five is sustainable wedding favours which have gone up by 75% by those trying to make their weddings less wasteful, followed by leaf confetti and sustainable wedding venues. Completing the top 10 list petal confetti, renting wedding linen and second-hand wedding dresses.

Top 10 Eco Wedding Trends