What a blooming marvellous reward scheme! by Seilich
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The Scottish-based natural beauty company, Seilich has launched a customer reward scheme and is asking customers to sign up to help wild meadows flourish.
Members of the Seilich Meadow Rewards Club will earn points by making a purchase or engaging with the brand on social media. Redeeming these points allows a new area of meadow to be created, with the bonus that customers receive an exclusive discount on Seilich skincare purchases.
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Dr Sally Gouldstone founded her meadow grown skincare business in 2018 and said:
“The ethos of the company has always been to work in partnership with nature. The environment is a priority in all aspects of business, with profits used to create more wildflower meadows, with an overall positive environmental impact. I want Seilich to lead by example and demonstrate that businesses can be a force for good. Creating the Meadow Rewards Club, is a way to give back to nature in a really meaningful way.”
“Lot of businesses rely on nature in some way, but many have kind of a one-way relationship, taking from nature without giving back. I was keen to have more of a circular business model where we were putting back. The creation of our Meadow Rewards Club means that as the business succeeds the meadows keep growing.”
She adds: “Customers who buy our products value the natural environment and love the idea that we grow the plants in this semi-wild setting. Now members of the Meadow Rewards Club can be rewarded for caring about what we do.”
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Every Seilich skincare product contains handpicked botanicals. Dr Sally Gouldstone takes conservation led approach, gathering only 10% of each plant species are gathered, which leaves behind a flourishing biodiverse meadow. Sally added: “By harnessing the power of the meadow and using only natural, organic, and UK-grown Wildlife and Bee Friendly certified ingredients we are using highest-quality ingredients in our beauty products.”
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Including award-winning Meadow Face Oil £52.00 currently £39.00 made from botanical oils, that deeply penetrates the skin whilst improving its outer-most barrier. These carefully curated oils are infused with powerful meadow-grown hand-picked botanicals including daisy’s, plantain, calendula, rose petals and red clover to deeply nourish the skin. Wild Rose and Mallow Moisturising Lotion £45.00 and Wild Carrot and Sea Buckthorn Moisturising Lotion £45.00 both currently £33.75
Customers who sign up to the scheme earn five hundred points. By redeeming two hundred points Seilich will create 1 m2 of meadow and the customer receives a £2 discount, five hundred points will create 2.5 m2 of meadow and earns a £5 discount. Redeeming one thousand points creates 5 m2 of new meadow and unlocks a £10 discount.