Discover truly sustainable fashion alternatives in real-time for free.

VIEW HERE (Chrome)

Winner in ‘Fast Company’s World Changing Ideas Awards – Fast Company

Vogue YOOX Challenge: the future of responsible fashion Finalist – YOOX

Mayor of London Entrepreneur Programme Finalist – RCA

Undaunted’s The Greenhouse for Climate Positive Startups at Royal Institution & Imperial College London

SHADE is the world’s first shopping tool to offer truly sustainable fashion alternatives across every shopping website in real-time. Advancing the latest in AI technology, the award-winning Chrome add-on matches any fashion product to a sustainable, similar-style version in just a single click without having to leave the browser page.

Download SHADE: Find Sustainable Fashion for FREE. (BETA)

SHADE is the response to a shift in consumer behaviour to be more mindful of their fashion choices. Utilising AI to streamline the user experience, the innovative Chrome extension takes the guesswork out of brand credentials, enabling consumers to instantly find a sustainable match. SHADE highlights the most exciting and planet-friendly items from vetted sustainable brands that customers will love. 

“SHADE seamlessly embeds itself into the user’s shopping journey to find sustainable alternatives in real-time. We believe customers shouldn’t have to make decisions when they’re limited by choice because sustainable fashion is attainable, the right match exists, and we can find it!”  – Fatimah El-Rashid, Co-Founder & CEO

Consumers are increasingly looking for sustainable alternatives before buying a product. Between 2020 – 2022 Google searches for sustainable fashion nearly tripled (source: Google Trends), making sustainability one of the most searched-for terms in fashion today. SHADE offers customers eco-friendly and ethical choices from hundreds of sustainable retailers so they can find the perfect match without compromise.

SHADE is developed by SHADY.CLUB founders Fatimah El-Rashid, Jenny Hu & Sille Eva Bertelsen. What started out as a whimsical idea between friends has turned into an award-winning and captivating product, set to revolutionise the way people shop.

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Download (BETA) | Website | Instagram | TikTok | Twitter

New figures from unlimited digital magazine and newspaper app Readly show that two thirds of people (69 percent) believe it is important that their reading habits are climate friendly and 1 in 4  have broadened their consumption of content over the last few years to obtain a more considered, balanced opinion and counteract fake news.

Tips to becoming a climate friendly, ethically empowered reader include:

1. Choose to read content from responsible publishers, sources or on an app that has a strong ethical reading policy, with diversity of verified news reporting.

2. Read a breath of titles to form your opinion, be inspired and gain knowledge on how to live a sustainable lifestyle: read national, international and regional news, lifestyle and specialist. Podcasts are a great complement to reading too.

3. Think about what you share on social media and fact check before sharing, to ensure it is from a verified trusted source.

4. Read around global issues that affect people and the environment such as climate change, war, inflation and global health. 15 % of people said they have learnt about global issues on the Readly app. Form an opinion based on facts and make positive behaviour choices. 

5. Consider paying for trusted, verified journalism via a subscription to a reading app or titles that you trust.

Readly is providing subscribers with responsible content and countering the spread of fake news. To encourage you to do the same, Readly is giving away an iPad and an annual Readly subscription to it’s unlimited digital magazine and reading app.

How to enter: https://www.instagram.com/p/CrMMdXZIU2Q/

This Earth Day, a new sustainability study reveals the ways homeowners are adapting their homes to make them more environmentally friendly and to reduce the cost of their energy bills   

• Rated People analysed more than 1 million home improvement jobs posted by UK homeowners through its platform to conduct the research
• 45% of homeowners in the UK are making their homes more environmentally friendly and energy efficient this year – a huge jump from 25% in 2022
• One in 10 homeowners will install extra insulation this year
• Demand for at-home electric car charging points has increased by 2406% and solar panels have seen demand go up by 222% over the past two years
•  Saving money is homeowners’ top reason for installing eco improvements in 2023

As the cost-of-living crisis deepens and with energy prices still sky high, a new study from the find-a-tradesperson platform, Rated People reveals almost twice as many homeowners are installing ‘eco home improvements’ this year than in 2022, and ‘saving money on bills’ was the top reason given by homeowners for making the changes.

The research is part of the newly launched 2023 edition of the Rated People Home Improvement Trends Report, which shows one in four (25%) homeowners made their homes more energy efficient and environmentally friendly last year, while in 2023, this increases considerably to almost one in two (45%).

To conduct the research, Rated People analysed around 1.1 million home improvement jobs posted through its platform by UK homeowners, and spoke to thousands of tradespeople and homeowners across the UK.  

The Rise In Demand For Eco Home Improvements

From extra insulation to solar panels – demand for many eco-home improvements has been rising considerably over the past two years as more homeowners realise how they can also help to save money on bills.

When looking at the volume of home improvement jobs posted through Rated People by UK homeowners, the trades platform can reveal the top 10 eco adaptations that are seeing the biggest increase in homeowner demand. At-home electric car charging points have seen the biggest increase, with demand going up by a staggering 2406% in the last two years.

In second place are biomass boilers, with demand increasing by 225%. This type of heating system burns a renewable energy source and can reportedly save you up to £1,100 a year compared to an old electric heating system*. Energy-producing solar panels are in third position, with demand increasing by 222%. Demand for thermal insulation has gone up by 143% and triple glazing has increased by 125%.

The top 10 eco-home improvements with the biggest increase in demand

1. At-home electric car charging point	+2406%
2. Biomass boiler	+225%
3. Solar panels	+222%
4. Thermal insulation	+143%
5. Triple glazing	+125%
6. External wall insulation	+70%
7. Living roof	+67%
8. Double glazing	+12%
9. uPVC windows and doors	+11%
10. Water underfloor heating	+10%

How Homeowners Are Saving Money With Eco Improvements

Half (50%) of UK homeowners who will be installing eco home improvements this year said saving money on their bills was their main motivator, and better insulation, reducing energy wastage and generating additional energy are the top ways homeowners are planning to reduce their energy bills in 2023.

One in five (21%) homeowners who will be installing eco improvements to save money this year will be installing draught-proofing. 19% are opting for solar panels and 19% will be installing insulation in the loft or roof.

 The top nine eco home improvements homeowners are installing in 2023 to reduce their bills

1. Draught proofing	+21%
2. Solar panels	+19%
3. Loft/roof insulation	+19%
4. Triple glazing	+15%
5. Double glazing	+14%
6. Floor insulation	+13%
7. Boiler upgrade	+13%
8. Wall insulation	+11%
9. Wind turbine	+11%

How Homeowners Are Renovating More Sustainably

Homeowners are also increasingly looking for ways to reduce the impact of their renovation work on the planet, from recycling waste to buying second-hand appliances.

In 2022, 36% of homeowners who did home improvements found ways to renovate more sustainably, and in 2023 this increases to 48%. Recycling waste instead of taking renovation rubbish straight to the tip was the biggest sustainable change. Homeowners also used eco-friendly materials, rented tools rather than buying new ones, and sold or donated old materials and appliances to reduce waste.

Top 10 ways homeowners made their home improvements more sustainable in 2022

1. Recycling waste instead of taking everything to the tip	39%
2. Selling/ donating old fittings/ materials/ appliances to reduce waste	29%
3. Used second-hand materials/ appliances / fittings	25%
4. Reused existing materials, for example bricks	24%
5. Buying more quality/ timeless fixtures/ fittings so they will last longer and not need to be replaced as often	23%
6. Did a part update instead of a full rip out and refurbish	23%
7. Used eco-friendly materials, for example eco paint	20%
8. Used renewable materials	16%
9. Used natural materials, for example bamboo	13%
10. Renting tools rather than buying them	12%

Adrienne Minster, CEO of Rated People commented: 

“Despite the news that April’s energy price cap isn’t increasing, the price of energy is still higher than ever. Now that the Energy Bills Support Scheme has come to an end too, it’s no surprise so many homeowners are looking to eco home improvements, like solar panels, to help reduce the cost of their  bills.

It’s also great to see how so many homeowners are improving the sustainability of the projects they are carrying out – this will help to reduce waste and  minimise the effects of renovation work on the planet, while also delivering cost savings.

At Rated People, we care about how home improvements are done so it’s fantastic to see  sustainability  becoming even more of a consideration this year.”

For home improvement tips and advice and to see the 2023 edition of the Rated People Home Improvement Trends Report, visit: https://www.ratedpeople.com/blog/home-improvement-trends-report  

A member of Griffin and Sinclair Furniture is in training for the next few months to get ready for a triathlon event in June to raise money for Action Medical Research, and he’s made this beautiful watch box to help get to the team’s £1900 fundraising target.

The box is made from maple with a burr oak top and oak interior and fitted with 3 black watch holders to display your watches. Tickets to win this prize cost £15 and you can head to www.pintailstudio.com/shop/p/prize-draw to purchase them and to find out more.

Griffin and Sinclair Furniture create beautiful bespoke furniture and donate a tree for every commission they make. Find out more about them here.

Griffin and Sinclair furniture are a small family business making bespoke furniture in Nottinghamshire. We have won many awards for our work and pride ourselves in staying sustainable and creating things to last.

https://www.griffinandsinclair.co.uk/